I can't count the number of times I see this cliché used in business circles every day.
Whenever I hear it, I think of that line from Inigo Montoya in 'The Princess Bride'; “You keep using that word. I do not think it means what you think it means.”
Taking something to the next level is certainly a good intention, but what does it really involve?
For a business, it's most likely massive effort, commitment, risk and definitely some pain. It could piss people off, and could potentially be the end of a career as you know it.
It's definitely not about making minor tweaks to maintain your position and stay in the same place.
I love to see things taken to another level. There should be more of it, and I am truly in awe of those who do what's necessary to do so.
If you're genuinely working to take something in your life to another level right now, know that you rock.
For those who are just using the words but not really doing the work needed to get there (and I'm talking to myself as much as anyone here), I'll borrow another great movie quote, this time from 'Zombieland'.