Personal Branding

Personal Branding

27 October 2012

 
As it's been such a busy week, I decided to dust off an old cartoon which I drew about two years ago for a motivational business booklet, and add some colour to it.
 
I was reminded of it this week following a visit by a Coke van to my work office which gaily printed everyone and their friends a personalized can as part of their 'Share a Coke' campaign.
 
Despite what you might think of Coke as a drink or a brand, they've certainly got it right with this campaign. There's nothing that we as humans like to see more than our own name.
 
Are we all just narcissists at heart? Or is recognizing and valuing our personal identity a fundamental part of what makes us human? Food for thought perhaps.
 
Meanwhile, here's some good food for thought (especially for my cartoonist's brain) on personal branding and what it is not, from Tom Peters.